Prestolite Wire - The New Choice in the Aftermarket

Today's vehicles are designed to last longer and quality OE performance match parts are needed for them to perform properly. Technicians are demanding parts that meet original specifications. Prestolite Wire's experience in developing advanced OE ignition wire sets and harnesses for automotive manufacturers makes them an ideal source for OE quality aftermarket ignition wire sets and battery cables. According to Prestolite, “We saw the aftermarket as a natural fit for us since we already design products for the automotive manufacturers. This allows us to be the first to market with new applications and OE specified products.”

For the professional repair aftermarket, Prestolite has been marketing the ProConnect™ brand of OE quality ignition wire sets and battery cables.  ProConnect products are designed specifically for the professional repair technician and feature OE quality, fit, function, color and performance. Many of these products are made in the same certified factories, side-by-side with the OE part.

Prestolite Wire is positioned to deliver OE quality product to the professional repair market and plans to expand their presence with new product offerings and additional acquisitions. Prestolite Wire has made the commitment to serving the aftermarket with leadership in technology and quality.

For more information on Prestolite’s products for the automotive aftermarket, please see Aftermarket Products.